decide
determine your selling factors
no matter the reasons, list your home with the brokerage that
will give your property to best exposure
Key Selling Factors
Successfully selling a home involves sound planning, quality advertising, thorough market exposure and knowledgeable salesmanship. But there are additional factors that impact your property's resale value...
Asking Price
Use a comparative market analysis (CMA), prepared by your agent, to determine a listing price that is appropriate for current real estate conditions and competitive with comparable properties. If your home is priced higher than others in the neighborhood, buyers know they can get the location for less. Aim for the median, which leaves room for negotiation and entices seriously interested parties to make a bid.
location
Location plays a key role in attracting buyers. Are you near schools, public transportation, entertainment, and restaurants? Highlight your proximity to desirable community amenities to increase your home's desirability.
market conditions
Interest rates, consumer confidence, neighborhood trends and the overall economy affect real estate sales and lead to a "seller's," "buyer's" or "balanced" market. Know which situation you are dealing with and expect the value of your property to adjust accordingly.
competition
The level of inventory of homes similar to your own impacts your property's resale value. When there are several comparable places with similar amenities, finishes, and location, price usually determines who gets the sale. Extremely customized floor plans (even though they have little competition) may not fly off the market because they suit a very specific niche instead of the majority of buyers.
Aesthetics and Amenities
Attractive interior decor, neutral color palettes, newer appliances, sound foundation, reliable roof, manicured landscape, and a well-kept "look" appeal to the largest audience and sell quicker.
what is your home worth?
Try out our Instant Evaluation tool below—enter some basic information about your home and you'll receive a quick estimate about its current value. Then call us today to discuss how we can help you receive the best price from a buyer!
Total focus on Chicago-area real estate
Our real estate agents possess comprehensive knowledge of Chicago markets, neighborhoods, suburbs, sales trends, appropriate price points, and potential buyers.
"Always Available" service from your listing agent
Buyers can contact your agent 24/7 via cell phone and email. Questions are answered and showings booked promptly, and all appointments will be confirmed and attended.
Mid-sized, full-service industry leader
Big enough to offer comprehensive resources and expertise, yet small enough to give you personal attention and develop the individual marketability of your property's unique selling strengths.
Top producers in the field
Our agents are recognized for their outstanding sales records and are well represented in the top 10% of agents by the Chicago Association of Realtors, receiving several Awards for Top Producers.
Best training in the business
Dream Town agents are among the most qualified real estate agents in Chicago. Our full-time accredited training staff provides three tiers of continued education courses, plus our agents attend regular industry seminars and exclusive company workshops with industry experts.
Expert negotiators get the most profitable sales for your home
Dream Town clients receive offers 6.3% above Chicago’s average list-to-sale price ratio.
Teamwork approach
Our agents work together, pool resources and share connections to provide you with the best service and an unrivaled system for marketing homes and producing sales.
Most productive agents in Chicago
We sell more homes per agent than other major listing agencies in the city—check out the graph below.
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put your best foot forward
When you decide to sell your home, you want to show prospective buyers its possibilities and make them imagine themselves as the new owners. Never underestimate the power of staging. Dream Town agents have experience and resources to make your home look its best in both showings and marketing photographs, which will allow you to command more offers and higher bids.
we know how and where to reach qualified buyers
Nearly 9 out of every 10 home buyers begin their search online. Since Dream Town was founded, we have succeeded to stay ahead of the curve in our ability to market homes on the web and connect sellers with motivated online buyers. When you list with Dream Town, you put your home in front of thousands of buyers daily, and you also receive the benefit of our team-based approach, in which agents share information and resources to help all of our clients get the best deals possible.
Your agent will guide you through every step of the process, providing you with a competitive market analysis (CMA), hosting open houses, working closely with the marketing agency on your materials, fielding purchase offers, reviewing contingencies, and monitoring every detail leading up to the final closing.
good marketing goes a long way
Dream Town clients also have the advantage of our in-house marketing agency, who provide you and your agent with several options to help sell your home, including:
- Professional photography
- Print advertising
- Expertly designed brochures and signage
- Maximum exposure through Northern Illinois’ Multiple Listing Service (MLS) database
- Premium placement on our top-ranked website
connect with a dream town broker
Our team includes realtors with great experience and expertise in individual Chicago neighborhoods, types of properties, and the many nuances of making a purchase. Let us help match you with your perfect partner—fill out the form below or chat with us online to connect with a broker today!
contract, closing & beyond
Once you and your real estate agent have found an interested buyer, it’s time to close the deal. The process of negotiating your home sale can involve several different actions and people, and it can take time to resolve the factors in play.
The buyer’s agent will come to your agent with an offer, which will include price, closing date, and other conditions. You and your agent will discuss the offer, and either accept it or reply with a counter-offer. This conversation may go back and forth a number of times, and your personal circumstances or desires will dictate whether or not you choose to be patient or to walk away from the table. Dream Town agents are skilled at the art of negotiation, and will work hard to get you the best value for your property.
After you agree on a price, the closing will be contingent upon attorney review of the sales contract, as well as inspections of the property. Depending on these reviews, the terms of the agreement may be renegotiated yet again.
If everything in the process so far has resolved, you’re ready to close the sale! Your respective agents and attorneys will continue to guide you both through the final steps, including transfer of money and deed.
Selling your home is a major life decision. When you choose to work with Dream Town, we commit to making your experience as stress-free as possible and achieving the most satisfactory outcome for you. We’re so confident that you’ll be impressed by our service that we offer an Unconditional Service Excellence Guarantee—if you’re not 100% satisfied, we’ll give you $1000, no questions asked.
get started with your instant home evaluation
Try out our Instant Evaluation tool below—enter some basic information about your home and you'll receive a quick estimate about its current value. Then call us today to discuss how we can help you receive the best price from a buyer!